Analisa Segmentasi Pasar Rumah Sakit Umum Mitra Delima
DOI:
https://doi.org/10.18196/jmmr.6136Keywords:
Segmentation, market segmentation, hospital, market segmentation analysisAbstract
The purpose of this study was to determine the market segmentation X Hospital so as to determine the focus of the marketing will be done. The market segmentation is important to understand the hospital’s target market. The aim of implement hospitals market segmentation is to focus more on marketing in order to set priorities in serving patients optimally. Market segmentation has not been analyzed and documented. The market segmentation is done by classifying patients based on geographic segmentation, demographic, psychographic and behavioral patient's identity using the form contained in the registration section. Data inputted using a computer program to obtain a predetermined percentage segmentation then analyzed.
References
Arifin Z. RANCANG BANGUN PERANGKAT LUNAK PERFORMANCE DASHBOARD EVALUASI KINERJA KARYAWAN RUMAH SAKIT UMUM PEMERINTAH DENGAN METODE THE MALCOM BALDRIGE NATIONAL QUALITY AWARD (MBNQA). Jurnal Informatika Mulawarman (JIM). 2016; 6(3):108-118.
Kartajaya H. Hermawan Kartajaya on Marketing Mix. Mizan Pustaka; 2007.
Wina O. Segmentasi Pasar Pada Semen Padang Hospital thesis]: UPT. Perpustakaan; 2015.
Notoatmodjo. Metodologi Penelitian Kesehatan. Jakarta: Rineka Cipta; 2005.
Rovitasari SM. ANALISIS SEGMENTASI PASAR PENGGUNA JASA PELAYANAN RAWAT INAP RUMAH SAKIT DAERAH KALISAT TAHUN 2013. 2013.
Harun HM, Abdullah AZ. HUBUNGAN KARAKTERISTIK DAN PERILAKU IBU DENGAN STATUS PERSALINAN DI WILAYAH PESISIR KECAMATAN TALLO MAKASSAR. 2014.
Munandar D. Analisis Penentuan Segmen, Target, dan Posisi Pasar Home Care di Rumah Sakit AL-ISLAM Bandung. Universitas Komputer Indonesia. 2005; 6.
MULYONO A. ANALISIS SEGMEN, TARGET, POSISI PASAR, DAN ALTERNATIF DIFERENSIASI LAYANAN DI INSTALASI RAWAT INAP UMUM RS KARYA HUSADA CIKAMPEK TAHUN 2009. 2009.
Budiman S, Herlina N. Hubungan Status Demografi Dengan Kepuasan Masyarakat Tentang Pelayanan Jamkesmas Di Wilayah Puskesmas Tanjungsari Kabupaten Bogor Tahun 2010. Jurnal Kesehatan Kartika. 2010; 27:1989-2009.
Downloads
Published
Issue
Section
License
Copyright (c) 2017 JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.